Fashion or clothing is a form of communication. Umberto Eco said "talk through clothing" is meant is that the clothes merepresentasika what someone is doing melalaui a context like words written or spoken. To understand fashion or clothing as communication is not enough just to understand communication as sending a message. As the principle that communication is a process, that communication is seen as a process where someone states something to others by using one or more mediums or channels with multiple effects. In this case the garment, which is part of the fashion or clothing, a medium or channel used to declare something a person to another person with the intent of encouraging change in the person. Garments is a medium to send messages to others. Someone sends a message about themselves through fashion or clothing she wore. Fashion that blends aesthetics and creative elements can also determine the appearance and social status. Fashion or clothing at the level is essentially serve as cover, protection, modesty and charm.
Inside a fashion, there are values you want to promote or communicate through what is shown. Fashion is a form of individualistic expression. Fashion or clothing is a great way for individuals to distinguish themselves as indifidu and state some uniqueness. Fashion defines a person's social role. Different clothing worn by different people, allows for different social interactions. Fashion or clothing is often used to show the economic value or status. Fashion is a communicative and cultural phenomenon that is used by a group to mengkonstrusikan and communicate its identity, because fashion has a nonverbal way to produce and exchange meanings and values. Fashion as a communicative aspect not only as a work of art but it is also used as a symbol of fashion and culture brought reflection.
