The Michael Kors Spring 2013 ad campaign images have just hit the web and it has us daydreaming of sunshine and road trips. Models Simon Nessman and Karmen Pedaru (a Kors regular) are featured in the campaign shot by Mario Testino, which marks his 10 year anniversary with Michael Kors.
The shoot took place in Los Angeles and has a classic Americana vibe featuring stripes, sunglasses and muscle cars. The shots perfectly capture the Spring 2013 collection which features sportswear and mod inspired looks. Given that Kors was inspired by California for the collection, we’d say that poolside in Palm Springs would suit this collection perfectly.
WWD reports that the campaign will first be featured in February magazines with a total reach of 25 countries. This is the first time Michael Kors ad campaigns will reach Poland, Australia, Denmark, Sweden and Norway. The ads will also be featured online, helping Kors’ continuing digital reign.
